What is Home Staging? 

It is a highly effective marketing tool and proven real estate strategy used by savvy home sellers and real estate professionals who want to gain a competitive edge in the marketplace. It is an art of preparing and packaging a home, which becomes a product when selling.  It is much more than cleaning, de-personalizing and editing.  What it is not…is decorating.  Decorating is personal.  It is about maximizing the selling features, minimizing objections for buying, and appealing to the target buyers.

Why don’t I just try out the market for awhile and if it doesn’t sell, then consider staging?

It is very tempting to do just this as there is an investment of time, effort and money required to stage; however, it is important to remember that the most buyer traffic will come through a home in the first two weeks. The longer a property sits on the market, the lower the perceived value.  According to Zillow.com the average price reduction is 1% of a home’s list price per month to a maximum of 9% for homes under $2 million and for homes over this, it goes up dramatically to 14%. Listing your home before properly preparing it can be a very costly gamble.  You have the most control over your price, before you list.  Hit the ground running and get lots of buyers interested in your fresh new listing!

How much does it cost to stage my home?

Staging is an investment that is much less than the first price reduction and often less than a month’s carrying costs.  It is a short term investment that gives a long term gain. On average a professionally staged property in Greater Toronto area can garner 6-15% more than if it was not staged.  In many cases a dramatic makeover can be achieved without spending a lot of money with re-arranging what you have.  On average,  home sellers will spend 1-3% of value of property to prepare and stage their property for sale, which includes; repairs, updates, and staging.  For vacant properties,  budget anywhere from 0.75- 1% of the list price; however each home is unique and after viewing we will give provide you with an accurate proposal of the total investment.

 Why should I hire a home stager?

As home sellers it is difficult to see our own place from a buyers’ perspective. We are emotionally attached to our home and our things, which make it hard to be objective about the condition and décor.  So when preparing for sale we can miss crucial elements a professional stager is trained to look for, that can often deter a buyer from making an offer.  DIY home staging may be something that you may want to do, and we can assist you with our Market Ready Consult Report, but why gamble with your largest financial investment  when a trained professional with proven results, who does this full time, can offer you results to outshine your competition.  Remember, you only get one chance to make a great first impression.

Why would I hire Feels Like Home 2 Me, when my real estate agent if offering  “free staging”?

Important to find out what “free” means.  Some questions to ask before you sign up:  Who is doing the actual consultation and staging work?  Are they trained certified professional stagers who do this full time?  Are they insured?   Ask to see photos of listings they have staged.  Ask for the stats that go with these photos.  Do they have a extensive warehouse of up to date and quality furnishings, artwork and decorative accessories that they rotate so that each listing is uniquely staged and not cookie cutter?  Does the staging work  reflect the quality of the home, its price point and does it hi light the unique selling features?

Why choose Feels Like Home 2 Me?

We are an award winning home staging company, whose consultants and property stylists are trained, experienced, insured and have an exceptional track record.  Our current average days on market for our Toronto home staging and G.T.A. home staging jobs is less than a week garnering our clients , on average, between 100-121 % of list price.  The staging investment was essentially “free” and offered a high return. Feels Like Home 2 Me  offers quality work and strive to exceed our client’s expectations.  Your success is truly our success!  Please visit our “Reviews” page to see what our valued clients have said about working with us.


Share Button